pRINT design
STRATEGY
I designed a layout for an article written by Eric Lujan. I was also tasked to develop additional materials for the launch event of Zeromile Magazine. The article needed to be created using a specific grid and typefaces and also required the use of an image. I was tasked with using a specific color palette so it fit well in the magazine with the other designed articles. The magazine theme was ‘tension’ and the layout needed to exhibit this quality as well.
SOLUTION
I chose to use large text as the header and the color palette of green and blue to create an enticing and tense feel. I wanted to use sideways quote to create a creative visual element that made the layout unique. I chose to incorporate one of my photographs to use in the spread. Next, I applied a photo filter to help draw out the colors that closely related to the theme of the layout. In addition, I designed the tickets that were handed out to people who were attending the magazine launch event. The tickets also followed the same brand strategy of the magazine promotional material.
