BRANDING & IDENTITY
STRATEGY
I was tasked with branding five locations on the Auraria Campus. The locations had to be branded using different types of logos: letterform, pictorial, abstract, wordmark, and emblem. The five logos had to be easily identifiable, while using a color palette that had five different colors for the locations that all went together in a cohesive and successful way.
SOLUTION
The locations I picked had visual elements that worked great to help design logos for them. They all included elements that were unique and could be used to design a brand that would set them apart from the other locations. I did a lot of sketching to decide what location would work best with the different type of logo classifications. The end result had a cohesive color palette that created strong logos successfully branding the different locations in a new and exciting way.
