BRANDING & PRINT DESIGN
STRATEGY
The client wanted a booklet and guide to be distributed to guests attending the conference. This booklet listed a timeline, keynote speakers, events, and accommodations. The booklet had to relate to the brand already established by the HOW conference and be creative and interesting.
SOLUTION
I created an easy to read and easily navigated booklet that successfully communicated the needs of the client. The booklet used a rainbow color palette in order to identify the different categories of the conference with the speakers and events. I used very legible typefaces with enough leading to be readable.
