marketing - advertising - design

PRINT - DIGITAL - ANIMATION - ILLUSTRATION - EMAIL

As the only in-house graphic designer, I was a crucial part of Bellco’s marketing team working on a wide array of deliverables and projects.

I directed campaigns managing vendors and freelancers, while producing creative from start to finish. Developed new solutions to increase project productivity within the marketing team, and also implemented a brand new online portal for branches to order collateral directly to them.

Played a pivotal role in the company’s rebrand of modernizing their brand’s identity by creating innovative design solutions, enhancing the overall brand aesthetic, and delivering consistent visuals across all communication channels
Successfully executed creative strategies for a variety of marketing campaigns, ensuring alignment with brand objectives and audience engagement while partnering with cross-functional teams to achieve organization-wide goals
Responsible for designing a broad spectrum of marketing collateral for both print and digital mediums, including direct mail, in-branch displays, emails, and social media assets, driving brand visibility and member interaction

campaigns

BLUE DIAMOND CREDIT CARD

Bellco was looking to expand their credit card portfolio through introducing a new cash back credit card. The marketing efforts targeted current Bellco members who resided in Colorado and did not currently have a Bellco credit card.

The campaign generated over 5,000 applications, with a 71% approval rate, and $37 million in new credit card limits.

Led the conception and implementation of this campaign. Independently designed all creative and coordinated with vendors to create all collateral.

general brand

Designed all collateral across the company for anything and everything.

Branches contained a lot of collateral such as posters, buckslips, brochures, desk mats, folders, window clings, pillowcases, paper applications.

At corporate I created the car wrap, various swag items (bags, water bottles, etc.), t-shirts, banners, signage, and even any Word doc or presentation that needed to be ‘prettied up.’

branch collateral

bags // car wrap

general creative

Mx boxes

In an effort to honor the hard work of the branch staff, Bellco devised a reward structure in the form of MX boxes. MX stands for Member Experience, which is an extremely important thing at Bellco. Members are able to take surveys after interactions with staff, and that data is accumulated into something called MX Scores.

Each quarter any branch that scored above a certain threshold would be chosen to receive the gift box, and each month one branch staff member that scored above a certain threshold would be chosen to receive a gift box. The boxes were usually themed with edible goodies, and could also include gift certificates or specific merchandise.

It was requested that the boxes would look very different from the Bellco branding, as to be something exciting to receive that looked different than what branch employees interacted with on a daily basis. I also refreshed the design once a year.

holiday video

Worked on this video with a freelance designer. I created all of the graphic elements, and she animated them. I made a few edits to the animation after she sent over the final file.